|Author||: Ray Wright|
|Publisher||: Pearson Education|
|Total Pages||: 540|
|Rating||: 4/5 (471 Downloads)|
Book Synopsis Business-to-business Marketing by : Ray Wright
Download or read book Business-to-business Marketing written by Ray Wright and published by Pearson Education. This book was released on 2004 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business-to-business markets are markets where one business markets and sells products and services for an organisation's own use or to sell on to other businesses for their own use. This text provides an overview of business-to-business marketing.